QR codes are quick response engagment solutions, lead generation and marketing tools for enhancing your company’s fulfillment process…what are the deadliest marketing blunders to avoid?
QR codes – today’s consumer is quickly utilising qr codes on their mobile phones and smartphones as usage explodes. In fact, overall time spent on smartphones is three hours a day and this is increasing rapidly…
QR codes – according to recent Nielsen projections there will be more smartphones in the United States than basic phones by 2011. Do you need to start using QR codes now? Click play button to watch and learn…
QR codes in Japan for example; tracking and monitoring social media usage on mobile out numbers desktop almost six to one.
The convergence of social media, mobile devices and search can be a key results-driven strategy maximizing your branding objectives.
This leads to massive opportunities like advertising, mobile commerce and gaming. The strategic value of QR code marketing is often questioned given the recent well-publicized mishaps.
Qr code blunders can be basic yet significant in terms of using QR codes in remote areas – QR codes are useless if they can’t be scanned, right?
Mobile business marketing via qr code which is a powerful tool:
- How many people scan QR code (total number of unique scans)
- Where people scan 2d barcode (geographic location)
- When people scan 2d barcode (hour by hour in realtime)
- How long visitor spends on mobile website after scanning QR code
- Total number of mobile website pages visitor views after scanning QR code
- Bounce rate of visitors on mobile website after scanning QR code
San the code to check out site. Now, if you’re placing QR codes in subways that’s not going to work because more than likely there’s no service. Remember to place in locations people can actually get to!
Consider placing inexpensive items like a postcard or sticker in those “No Service Zones” which can be scanned at a later date.
Pointing QR codes to your desktop website. Wait! Stop and think about this if you want to achieve results because it makes no sense at all.
Firstly you wnat results which are measurable, right? You can’t measure anything in marketing without isolating a call to action.
If you’re driving people from a print ad to a desktop site, not only is it a waste of advertsing dollars you’re also making marketing measurement difficult…
Ideally, you want a simple mobile site, which is effortless in terms of usability and has support mechanism for a call to action because it allows you to:
- Tailor mobile user experience
- Create relevant mobile content
- track and measure results
To keep the process simple, drive or redirect consumers to a YouTube video, map or a phone call with a mobile site. You don’t necessarily have to develop a mobile website if this isnt aligned to marketing objectives.
You could simply use a mobile optimized landing page, which coordinates with your call to action or offer will do the trick as well.
Crafting QR codes which don’t scan – look there’s room for creativity when creating QR codes yet there are technical limitations.
A QR code needs to be at least 1″ x 1″ and most you’ll find are 1.75″ x 1.75″ to be on the safe side.
You see examples of Qr codes on almost every situation. Avoid placing on textiles, such as T-shirts, which in theory is a great idea yet doesn’t work.
QR codes do work on color backgrounds although the message here is to test, test and test to make sure 2d barcode works on different mobile phones, different angles and on different substrates…so keep testing!
As you can see from deadly marketing blunders, the point is to reinforce the fact marketing isn’t always executed with consumers in mind.
Strategically planning your customer first and thinking of ways a QR code adds value to the marketing or advertising process should be top of mind.