Proximity marketing offers a fast, cost effective instant response solution for better communicating with larger audiences within proximity of your business by advertising your product or service!
Proximity marketing is achieved by sending multimedia content to a potential customer’s mobile phone or mobile device via Bluetooth or wireless device…
Proximity marketing instantly broadcasts effective advertsing and content, which offers specials like a discount on specific product or service, mobile coupon or video the target audience finds of value.
A proximity marketing campaign can be setup for your business so potential consumers within a certain proximity can receive engaging and interesting marketing messages to entice them to visit you.
Proximity marketing allows you to advertise your business and take it to a new level that you couldn’t even imagine that it’s possible.
Proximity marketing studies show a very high percentage of prospects and customers now are carrying mobile phones which are Bluetooth-enabled (up to 60%)…
In fact, many types of businesses use proximity marketing as a means to engage local foot traffic, which might not usually see or be aware of specific products or services a business provides.
You can use a unique combination of bluetooth and wireless to connect with Bluetooth enabled mobile touchscreen devices (iPads, templates) and laptops to get as high as 73% response rates.
Key points about proximity marketing include:
- Does not require personal details like name or phone number to initiate contact with user
- Allows companies to connect and engage new and existing customers without existing database
- Results-driven, gets immediate action turning prospects into buying customers
- Offers static or interactive rich content (videos, images, games, mobile redemption codes)
- Companies use location based marketing to maximize exposure
- Mobile content can be used to further enhance user experience
- Communicate with a growing number of smart phones (iPhone)
- User information / phone number is not captured via initial contact
- Used as cost effective advertising tracking and measurement tool
- Zero cost of transmission…
Proximity marketing as with any targeted marketing campaign, key to success is developing a marketing strategy. Why?
Because you want to develop a lead generation process, which is also results-driven marketing campaign, optimizing sales and revenue goals.
You want to engage a company, which understands your campaign objectives and marketing strategies. Proximity marketing is location based mobile marketing campaign.
You want to develop a successful proximity marketing campaign strategy, which outlines the following three criterias:
1. Campaign execution
2. Which proximity marketing method to reach your target audience
3. Mobile marketing content integration via wider campaign activity
As proximity marketing specialists you maximise your location-based marketing with results-driven help so you get return on investment fast.
How to improve your sales, brand awareness and save money on advertising. Using proximity markertising targets traffic within location of your store, business or public facility…
Click here to learn more about how to set up your own successful proximity marketing campaign strategy starting today!
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