Mobile marketing via search engines remain baffling to many mobile advertisers…local search and consumer behaviours are effecting all businesses on the Internet and offline.
Mobile marketing and local consumers are searching, so what are local consumers searching for?
Local Search study reveals:
- Business Phone Number
- Business Address
- Business Hours of Operation
- Business Mobile website
Many business owners understand image is important especially if they have invested a lot of money to set-up their PC based website.
It is shocking how terrible many businesses do not have a mobile website…
There is a fundamental shift in how people are communicating. Why are we talking about mobile web? Why even mention mobile marketing?
Mobile marketing – will mobile websites give you a competitive advantage? Is mobile actually going to get you more customers, sales and make you money:
- Mobile Media Solutions
- Integrated Mobile Marketing Campaigns
- Mobile Website Design and Developmet
- Mobile Database Optimisation
- MMS Marketing and Brand Communications
Why Choose Mobile Marketing Now for all of your mobile marketing needs?
Mobile marketing – unlike mobile marketers that are eager to pull the trigger and harness the enormous power of mobile search.
The traditional web, mobile search engines to a degree represents a different animal; a collective body defined by elusive bots and complicated algorithms.
Mobile Marketing – in the bigger picture is all about optimizing websites for people using mobile search engines so it shouldn’t be as intimidating or confusing as it proves to be for many companies.
When it comes to search engine optimization, SEO is through and through. SEO best practices for the traditional web should not be totally disregarded when developing an SEO plan for your mobile ambitions.
Mobile marketing – heading tags, title tags, and alt tags, for example, remain vital to mobile SEO and should be heavily emphasized.
While there are countless strategies, of course some complex, others simple that can be applied to a variety of mobile marketing efforts…
According to Bryson Meunier, Associate Director of Content Solutions at Resolution Media, basic mobility remains one of the most important factors in cultivating a successful mobile presence rooted in effective SEO.
Mobile marketing – “mobility is a ranking factor for mobile search,” says Meunier, “and not optimizing a mobile site could make it more difficult to appear in competitive non-branded searches where mobility is a factor.
Likewise, mobile marketing must utilise a mobile ready, optimized mobile site could make it easier to appear for competitive non-branded keywords where mobility is a factor.”
Mobile marketing from exposing your brand to ultimately defining it, the masterful usage of mobile SEO can never be undervalued.
Mobile Marketing estimates there will be in excess of one billion users of the mobile web by the end of 2011, and there’s no shortage of opportunities for discovery as a result of your mobile SEO, no matter how big or small.
Mobile marketing in today’s economy, marketing budgets are being slashed across the board. Businesses are having to re-think their strategies in terms of getting the most bang for their buck.
Now, many are faced with shrinking marketing budgets which simply means buying less of the same old tired media anyway. Why?
Simply mobile marketing because there were very few other options that can be utilized outside mainstream marketing mediums.
Today however, one option exists that gives marketers facing the daunting task of gaining increased ROI against shrinking ad-budgets a way out is by tapping into mobile, and of course mobile phones.
Yes, mobile marketing… and in particular more targeted forms such as SMS, provide a unique medium in terms of audience, user-engagement and overall targeting potential that simply can’t be achieved with other marketing channels.
Mobile Marketing – when faced with smaller budgets, mobile provides the highest ROI of any marketing channel available to you.
Unlike mass communication via TV, radio, newspapers and even Online advertising, mobile allows you to pick and choose your audience according to a wide array of targeting capabilities, location-based benefits and much more.
Combining the immense targeting capabilities of mobile, the fact that consumers are much more apt to respond and interact with mobile and the simple fact that everyone owns a mobile device of some sort equates to an ROI that’s simply unmatched by any other medium.
Looking at the benefits of SMS-based mobile marketing in particular, here’s a few key advantages over other mediums:
- Immediacy – mobile campaigns are easy to create and execute; messages are delivered to recipients within seconds
- Affordability – no need to pay for postage, printing or air time, just a nominal per text message fee; prices are very modest and they decrease as volume increases
- Distribution – reach out to people all over the world. Delivery is almost always guaranteed, unlike email, direct mail and other forms of measurable advertising
- Response Rate/ Effectiveness – average response rate is approx 5%, versus 2 – 3% for other advertising mediums such as direct mail
- Personal / Targeted – Content is targeted to individuals who have opted to receive them; the medium provides the ability to customize the brand message to a diversified audience
- Mobility/ Reach-ability – messages reach recipients wherever they are. No need to be by a TV, radio, computer, or mailbox; phones are within our reach 80% of every day.
It’s not hard to see why mobile is key when trying to get the most out of your marketing budget.
Getting past the mis-conceptions that mobile is a complicated medium to understand, deploy and support, you’ll soon realize how going mobile is the smartest step you can possibly do…especially with shrinking marketing budgets.