Mobile Websites for Local Businesses

Mobile Websites for Local Businesses

Mobile websites for local businesses and what people are doing with their smartphones… mobile analytics company (Bango.com) reported a 600% increase in traffic to mobile websites.

Mobile websites for local businesses users spent over 3 minutes on average at each mobile website and viewed about 5 pages.

Mobile websites for local businesses

Mobile websites for local businesses - qr code trends

“While industry attention has focused almost exclusively on mobile app stores, the inexorable growth of mobile web usage is the most profound trend of the last twelve months,” said Ray Anderson, Bango CEO.

Mobile websites for local businesses

Mobile websites for local businesses - Quantcast graph

Mobile websites for local businesses as a business owner what does this mean? This is a serious problem as more and more people are using mobile devices to find local businesses.

The really big problem is most business owners are focused on the wrong strategy for mobile marketing instead of addressing mobile websites for local businesses.

Typically they’re spending money building iPhone apps or purchasing mobile ads. Many local businesses already own websites. While some sites are good, most are poorly designed (probably built by a high school kid).

How many local businesses have a mobile optimized website? The reality is very few. Some business owners strongly argue their website can be viewed in a mobile browser and yes, they are technically correct…

In fact, most desktop internet PC based websites look absolutely terrible viewed on a mobile device. Just take a look at this real examples:

Mobile websites for local businesses

Mobile websites for local businesses - Not a mobile optimized website

Based on actual websites of three local pizza restaurants displayed on three different mobile phones… 

Mobile websites for local businesses

Mobile websites for local businesses - Not a mobile optimized website

Take a closer look at the last one, the main page is basically Flash so all you get on the mobile is a link to holiday catering menu.

 
 

Mobile websites for local businesses

Mobile websites for local businesses - Not a mobile optimized website

 

Do you feel these local businesses need help? Now, before you rush off and start building your own mobile website, you need to understand design of a mobile site must differ greatly from a traditional desktop PC based website.

Mobile websites for local businesses – before beginning, it helps to know about various types of mobile phones available and screen sizes, so lets refer to mobile browsing trends from Quantcast.

Quantcast, an online audience measurement company, released its network statistics last week on mobile browsing data based on mobile devices browsing the same Internet sites as those browsed by a computer.

Developing a mobile websites for local businesses you need to consider screen size, some of the most common sizes include:

· 128 x 160 pixels
· 176 x 220 pixels
· 240 x 320 pixels
· 320 x 480 pixels

Newer smartphones like iPhone and Google’s Android, use larger 320 x 480 screen size. While the trend is definitely moving towards larger sizes, many people still own older style phones, so keep the design especially simple…

Mobile websites for local businesses – provide the most important content up front or one level down. Remember, accessing the mobile web on a mobile phone tends to be slow and users do not want to wait.

 The navigation needs to be very simple. Unlike many traditional Internet desktop websites using multiple navigation levels (example: category->sub-category->product)…

Mobile websites for local businesses need a single column or relatively flat navigation structure. Scrolling needs to be only up and down only, never right and left.

In fact, left and right scrolling is actually considered a bad design element in traditional websites and absolutely deadly on a mobile website.

You need to remember mobile web users are going to use their fingers to click links on mobile websites.

So make sure to provide large clickable areas for navigation. Nothing is
more frustrating for mobile web users trying and failing to click on a tiny link on a mobile website

Mobile Websites for Local Businesses

 

Business Coach

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