Mobile marketing…think about it. Is it possible to setup a social media marketing campaign without mobile marketing?
Mobile marketing raises the bar because really it is all about focusing on results. If you’re using mobile platforms…is any social media marketing campaign which ignores fundamentals of mobile optimization going to fail?
Why? Because social media not only needs to be optimized for mobile, each campaign needs to include elements which are specific to mobile.
Mobile marketing is rapidly changing the landscape and only the swift will really be able to capitalize on the changes. What was once considered an edgy form of marketing is rapidly being absorbed into the main stream.
Mobile marketing – as smart phones become the dominant type of phone carried, not just in the US but globally, so the mobile web and mobile social web becomes dominant.
Quite simply you want social media marketing to go mobile or go home. If
you’re focused on mobile where does social media marketing fit the bill?
Perhaps the video and article will get you thinking, can you truly run a social media marketing campaign without having a mobile element to it?
Mobile marketing – when we refer to mobile marketing we’re including all mobile devices not just cell phones, which also extends to tablet devices.
Many of which run on a mobile operating system. While there are a lot of social media marketing campaigns, all of them incorporate, willingly or not a mobile element.
What if you’re marketing using Twitter? Well, you have no control over which mobile device the user consumes your information, maybe they’re at their desk, maybe on their phone, maybe on the couch from their iPad?
Mobile marketing is knowing this is extremely important, because whatever links you use in your tweet, Facebook post, Foursquare shout, Gowalla tip or any other channel had better work in a mobile environment.
What about the android tablet? Whats the difference between IOS and other operating systems for mobile browsers? This is an example of the type of thinking that kills good creative ideas.
Mobile marketing needs a high level of focus and execution because with all the numbers showing the mobile web is being accessed by people via mobile devices.
Yes! It’s happening more and more by mobile devices so by next year if you believe you can control how people consume your content you’re dreaming…
Mobile Marketing is a wake up call for all organizations to wake up rapidly. So whats your opinion on social media marketing being device agnostic?
Device agnostic means your social media marketing has to work on any device anywhere in any format so you’re going to focus more time and possibly money on thinking through the deployment of that campaign.
Mobile marketing – how many times have you scanned a QR code only to find it links to a non-mobile optimized website?
Yes! A desktop website you have to scroll up down and around to read on your mobile device…if in fact you can access it at all?
Mobile marketing isn’t a separate entity or an add-on luxury, which you might do if your campaign goes well. Mobile marketing is the core of your social efforts, right? Mobile web is growing four times faster than internet.
If you recognize mobile marketing now and embrace this cutting edge technology, you’ll be amongst those early adopters who have their content consumed by their target audience…without a doubt increasing profits.
Mobile marketing and socila media marketing is a winning combination you can leverage because the possibilities are limited only by your imagination..